The Problem
Every independent cafe has the same story: great coffee, loyal regulars, and a marketing calendar that lives inside the owner's head. Instagram is posted at 11pm when they remember. The Valentine's special is announced two days late. The loyalty punch card was designed in Canva and printed once in 2022.
Big chains have marketing teams. Independent cafes have the owner, who is also the barista, HR, and dishwasher.
What It Is
Cafelogy is a campaign management platform built specifically for independent cafes and small hospitality brands.
- Campaign Planner — a marketing calendar tuned to cafe seasonality (festival specials, exam-season combos, weather-based promos, "beat the Monday" launches)
- One-click multi-post — write once, schedule to Instagram, WhatsApp Status, Google Business, and Zomato/Swippy update boxes
- Local presence tracking — Google Business insights, review response drafts, and reminders when a review sits unanswered
- Loyalty & referrals — QR-based punch cards without the printing costs
- Playbooks — proven campaign templates from real cafes you can adapt in minutes
Who It's For
Owner-operator cafes and small chains (1–5 outlets) who know marketing matters but don't have the time or team to run it consistently.
Business Model
Subscription SaaS with a free tier that covers the calendar + one social channel, priced so a single well-timed campaign pays for the year.
Status
Currently in private beta with independent cafes in Pune and Bangalore, iterating weekly.